Hey, I’m Caroline

A graphic designer with over 10 years’ experience creating thoughtful, effective design across print, digital and branding.

From large-scale retail campaigns to smaller creative projects, I combine design, technology and creative thinking to bring ideas to life.

With a degree in Multimedia Technology & Design, I bring a flexible, considered approach to every creative challenge.

Let’s work together
  • Billboard advertising HMV store with a Superman-themed poster saying "LONDON LOOK UP" and a storefront featuring a dog wearing a red scarf with a gramophone, and the sign "THE HMV SHOP EST. 1921".

    HMV x Superman Campaign

    Adapted and produced campaign artwork across print, digital and in-store formats, ensuring a consistent visual identity across HMV's retail channels.

  • Smartphone displaying social media interface with floating digital book covers, including a graphic promoting a book release

    Social Media Campaigns

    Created promotional artwork for New Modern, including Amazon advertising banners and social media graphics for a range of book releases.

  • Blue business card with white text reading 'DMG Recruitment Agency' and a stylized arrow logo, placed on a split black and blue background.

    DMG Brand Identity

    A modern, confident visual identity created for a recruitment agency, designed to work seamlessly across print and digital applications.

  • Digital advertisement for Hello Kitty merchandise featuring a young woman and images of various T-shirts with Hello Kitty designs, promotional text, and a list of product categories such as vinyl, music, film, TV, pop culture, and turntables.

    Digital Signage

    Combining static artwork and motion graphics to deliver consistent, impactful retail campaigns.

  • Green tri-fold pamphlet titled 'Eating foodbank' with advice on benefits, family relationships, and drug or alcohol abuse, on a green background.

    Food Bank Leaflet Design

    A pro bono tri-fold leaflet designed for a local foodbank, presenting essential information in a clear, accessible and approachable format.

  • An open magazine featuring a woman with red hair and a polka dot top on the right page, and a woman with blonde hair on the left page.

    Editorial Design

    Created clear, engaging page compositions while maintaining consistency with HMV's visual identity and print requirements.

  • White outline of a lightbulb with a gear inside, surrounded by a gear-shaped border on a black background.

    10+ Years Of Design Experience

    Creating thoughtful design across print, digital and branding for businesses of all sizes.

  • White outline of a heart intertwined with a ribbon inside a scalloped circular border

    Charity & Community Work

    Supporting charities and community organisations through creative, accessible design.

  • Security shield, surrounded by a textured circular border on a black background.

    Commercial Experience

    Experience producing creative work for established brands across retail, publishing and beyond.

Working Together

Easygoing & Collaborative

Working together should feel enjoyable, not overwhelming. I take a friendly, collaborative approach, keeping communication clear and ideas flowing throughout the creative process.

Detail Driven

I believe the smallest details often make the biggest difference. From typography and layout to colour and composition, I approach every project with care, creating thoughtful, cohesive designs that work beautifully across print and digital.

A workspace with a computer monitor displaying a graphic design project, color swatches, pens, paper sketches, coffee mugs, and a potted plant on a wooden desk.

Services

Brand & Logo Design
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Brand & Logo Design

Creating distinctive, professional brand identities that reflect your business. From logos and colour palettes to supporting brand assets, designed to work consistently across print and digital.

Print Design
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Print Design

From leaflets and brochures to posters, publications and promotional materials, I create thoughtfully designed print that communicates clearly and makes a lasting impression.

Digital & Marketing
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Digital & Marketing

Creating engaging digital content for websites, social media, email campaigns and digital screens. From static graphics to animated content, delivering consistent, eye-catching visuals across platforms.

Get in Touch

Whether you're starting something new or need a helping hand with an existing project, I'd love to hear from you.

Tell me a little about what you have in mind, and I'll get back to you.